What promotional tool is often used with consumers that consists of merchandise offered at a significant savings over its retail price and whose cost is covered if the consumer is charged?

Question

Quizplus · Accepted Answer

A self-liquidating premium is a type of promotional tool that involves offering merchandise at a significant savings over its retail price, and the cost is covered if the consumer is charged. This means that the cost of the premium is offset by the price the consumer pays for the product or service, making it an effective way to incentivize purchases. BOGO deals, samples, rebates, and coupons do not involve the same cost coverage mechanism as a self-liquidating premium.

What Promotional Tool Is Often Used with Consumers That Consists