When Sears places a multiple-page booklet in the local newspaper about its President's Day sale, it is using which element of the promotional mix?

Question

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Sears placing a multiple-page booklet in the local newspaper is a form of advertising, which is one of the elements of the promotional mix. Advertising is a paid form of promotion that uses various media channels to reach a target audience with a specific message or call to action. The booklet in the newspaper is a mass communication tool that reaches potential buyers and informs them about the President's Day sale, offering them the opportunity to take advantage of the discounted prices.

When Sears Places a Multiple-Page Booklet in the Local Newspaper