Fresh-cut flowers that were only available from florists can now be purchased at neighborhood supermarkets. This is an example of
A)dysfunctional competition.
B)mixed-line merchandising.
C)multi-product marketing.
D)intertype competition.
E)dual distribution.

Question

Quizplus · Accepted Answer

Intertype competition occurs when retailers of different types, such as florists and supermarkets, sell the same products, like fresh-cut flowers, competing for the same customers.

Fresh-Cut Flowers That Were Only Available from Florists Can Now