Impressions of the corporation that operates the store, the category or type of store, the product categories in the store, the brands in each category, merchandise and service quality, and the marketing activities of the store all contribute to the store's
A)prices.
B)image.
C)emotive appeal.
D)name.
E)measurable attributes.

Question

Quizplus · Accepted Answer

All of the listed factors contribute to the overall image of the store, which is how the store is perceived by customers and the public. The store's image can greatly impact its success in the market.

Impressions of the Corporation That Operates the Store, the Category