The marketing metrics related to a retailer's products or merchandise include all of the following except
A)the cost of carrying inventory.
B)the inventory turnover.
C)the average number of items per transaction.
D)the number of returns.
E)the average length of a store visit.

Question

Quizplus · Accepted Answer

The average length of a store visit is not directly related to a retailer's products or merchandise, but rather the behavior of its customers. The other metrics listed are all related to the products being sold in the store.

The Marketing Metrics Related to a Retailer's Products or Merchandise