Which of the following are examples of elements involved in Step 1 of the price-setting process?
A)profit, market share, and survival
B)estimation of demand, sales revenue, and price elasticity
C)cost estimation, marginal analysis, and break-even analysis
D)demand for the product class and brand, newness of the product, and competition
E)market segmentation targeting, and positioning

Question

Quizplus · Accepted Answer

Step 1 of the price-setting process involves identifying pricing objectives, which include profit, market share, and survival.

Which of the Following Are Examples of Elements Involved in Step