Fred White has just accepted a sales position with the ABC Health Maintenance Organization, a major provider of health care services. He had been selling medical supplies for some time and found that he understood how customers bought medical supplies. Which of the following is most likely to be a characteristic of the health care services that Fred offers?
A)Customers are engaged in a low involvement purchase process.
B)The quality of services can be predetermined in a similar manner to tangible products.
C)A consumer may not have the ability to judge the quality of medical care service even after the service has been provided.
D)The buyer does not participate in the delivery of the service.
E)The service provider should concentrate on the problem recognition stage of the purchase decision process in the marketing health care services.

Question

Quizplus · Accepted Answer

Unlike tangible products, the quality of healthcare services cannot be predetermined or fully evaluated even after the service has been provided. Due to the complexity and specialized nature of healthcare services, consumers may not have the ability to judge the quality of care provided. This makes it important for healthcare service providers to focus on building trust and establishing their expertise and credibility in the industry.

Fred White Has Just Accepted a Sales Position with the ABC