How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, personal needs, past experiences, and
A)the economy.
B)consumer income.
C)competitive trends.
D)promotional activities.
E)how the organization delivers its service.

Question

Quizplus · Accepted Answer

Promotional activities help shape consumer expectations by providing information and creating perceptions about the service before it is experienced.

How a Person Establishes Expectations for a Service Not Yet