Millions of dollars were spent by Gillette to develop the Gillette Fusion razor shaving system. What was the marketing objective for the company at this stage of the product life cycle?

Question

Quizplus · Accepted Answer

The marketing objective for the company at this stage of the product life cycle would be to create awareness and stimulate trial, as the Gillette Fusion razor shaving system is a new product in the market. The company would want to attract consumers and encourage them to try the product. This would help in gaining a foothold in the market and creating a customer base for the product.

Millions of Dollars Were Spent by Gillette to Develop the Gillette