For years, when most consumers thought of cranberries, they thought of the Ocean Spray brand. Then Northland-branded cranberry juice came on the market, claiming that it was superior to the Ocean Spray brand. Northland was creating __________ demand.

Question

Quizplus · Accepted Answer

Selective demand is creating demand for a specific brand or product in a market where multiple brands exist. Northland is promoting its cranberry juice as superior to Ocean Spray, which is an example of selective demand creation.

For Years, When Most Consumers Thought of Cranberries, They Thought