The preference for a specific brand is called __________ demand.

Question

Quizplus · Accepted Answer

Selective demand refers to the demand for a specific brand or product. This is in contrast to primary demand, which is the demand for a general product category, and derived demand, which is the demand for a product as a result of its use in producing another product. Secondary demand refers to the demand for used or refurbished products. Generic demand refers to the demand for the overall product category, without preference for a specific brand.

The Preference for a Specific Brand Is Called __________ Demand