Changes in the product characteristically take place in the __________ stage of the product life cycle.

Question

Quizplus · Accepted Answer

The growth stage is characterized by an increase in sales volume and market acceptance which prompts manufacturers to consider product improvement or development, including changes to its features, design or packaging. This is done in order to better meet the needs of the growing market and maintain the product's competitive advantage.

Changes in the Product Characteristically Take Place in the __________