The 3M Co. is a master of the __________ pricing strategy. According to a 3M manager, "We hit fast, price high, and get the heck out when the me-too products pour in."

Question

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The statement "We hit fast, price high, and get the heck out when the me-too products pour in" suggests the use of the skimming pricing strategy, where a high initial price is set for a new or innovative product to capture the market quickly before competitors can enter with similar offerings. 3M is known for introducing many innovative products, which makes skimming pricing strategy appropriate for them.

The 3M Co Is a Master of the __________ Pricing Strategy