Which of the following statements regarding the maturity stage of the product life cycle is most accurate?

Question

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, marketing efforts are directed toward holding market share through further product differentiation and finding new buyers. This is because the market becomes saturated, and competition increases, making it necessary for companies to differentiate their product to retain existing customers and attract new ones. Therefore, option D is the most accurate statement. Option A is incorrect because generating more consumer awareness is usually done during the introduction stage. Option B is incorrect because finding more channel intermediaries is typically done during the growth stage. Option C is incorrect because stimulating primary demand is usually done during the introduction stage. Option E is incorrect since having salespeople allocate less time to selling the product doesn't make sense during this stage.

Which of the Following Statements Regarding the Maturity Stage of the Product