In terms of the diffusion of innovation, late majority accounts for __________ percent of product adopters.

Name: In terms of the diffusion of innovation, late majority accounts for __________ percent of product adopters.
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The late majority makes up 34% of product adopters in the diffusion of innovation theory. This group tends to be skeptical of new products and will only adopt them once they have been proven to be effective and widely used by others.

In Terms of the Diffusion of Innovation, Late Majority Accounts