Johnson & Johnson effectively repositioned St. Joseph Aspirin as a product for infants to an adult low-strength aspirin to reduce the risk of heart attacks or strokes. This is an example of a product repositioning by
A) reacting to a competitor's position.
B) reaching a new market.
C) catching a rising trend.
D) changing the value offered.
E) product modification.
Correct Answer:
Verified
Q196: Sealy, the self-proclaimed largest manufacturer of mattresses
Q201: Pretzels were first introduced as a salty
Q202: Trading down refers to _ when repositioning
Q204: Trading up refers to
A) adding product features
Q208: Ralston Purina advertises with the following slogan:
Q210: New Balance, Inc., successfully repositioned its athletic
Q213: Consumer advocates believe the practice of downsizing
Q215: In its recent "You're not you when
Q217: Reducing the package content without changing package
Q219: The strategy of trading down involves
A)adding product
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