In Its Recent "You're Not You When You're Hungry-Snickers Satisfies

In its recent "You're not you when you're hungry-Snickers satisfies" TV ad campaign, Mars, the maker of the Snickers candy bar, repositioned Snickers from a candy bar dessert-like food to a snack food that can satisfy one's immediate feeling of hunger. Mars used this product repositioning strategy with its Snickers brand to

A) react to a competitor's position.
B) catch a rising trend.
C) reach a new target market segment.
D) change the value offered to its customers.
E) implement a global strategy.