In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors?
A)shopping product
B)convenience product
C)specialty product
D)unsought product
E)discretionary product

Question

Quizplus · Accepted Answer

Shopping products are those for which consumers typically compare different options on attributes such as quality, price, and style. Therefore, promotion for shopping products often emphasizes product differentiation to highlight unique features and benefits compared to competitors.

In Terms of Promotion, Which of the Following Type of Consumer