There are seven stages of the new-product development process. Stage 4 is the __________ stage.
A)idea generation
B)screening and evaluation
C)business analysis
D)new-product strategy development
E)market testing

Question

Quizplus · Accepted Answer

The business analysis stage involves a detailed financial analysis of the potential profitability and feasibility of the new product. It includes examining production costs, potential sales volumes, pricing strategies, and profit margins. This stage helps to determine whether the new product is viable in terms of meeting the company's financial objectives.

There Are Seven Stages of the New-Product Development Process