New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?
A)market testing
B)idea generation
C)screening and evaluation
D)development
E)business analysis

Question

Quizplus · Accepted Answer

Manufacturing issues become most important during the development stage of the new-product process, as the product is being physically created and issues regarding production and assembly must be addressed.

New-Product Strategy Development Calls for INGenius Co