If you watch much television, you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the __________ stage.
A)development
B)market testing
C)idea generation
D)screening and evaluation
E)business analysis

Question

Quizplus · Accepted Answer

The development stage involves creating a prototype of the product and testing it to ensure it meets design specifications and safety standards, such as conducting crash tests for vehicles.

If You Watch Much Television, You Have Seen the Ads