Commercialization is the stage in the new-product process
A)at which the product is positioned and launched in full-scale production and sales.
B)during which the firm performs its final evaluations of the new product.
C)when second-year sales forecasts are compared to actual first-year sales figures using a marketing dashboard.
D)when advertising campaigns are evaluated using Starch scores to identify brand awareness.
E)at which the product generates the greatest sales and profits.

Question

Quizplus · Accepted Answer

Commercialization is the final stage in the new-product process, which involves positioning and launching the product in full-scale production and sales. It is the point at which the product is made available to consumers and the firm must implement marketing strategies to support sales growth. Therefore, option A is the correct choice.

Commercialization Is the Stage in the New-Product Process