ExxonMobil targets consumers that fill up their gas tanks more than once a week with its Chase Visa fuel card. In this example, ExxonMobil is using which segmentation variable?
A)needs
B)lifestyle
C)behavioral
D)psychographic
E)demographic

Question

Quizplus · Accepted Answer

Behavioral segmentation is based on the behavior of the consumer such as their usage rate, brand loyalty, benefits sought, attitude towards the product, etc. In this case, ExxonMobil is targeting consumers based on their frequency of filling up their gas tanks, which is a behavioral variable.

ExxonMobil Targets Consumers That Fill Up Their Gas Tanks More