Five general criteria are often used to select target segments. They include: (1) the size of the market, (2) expected growth of the market, (3) competitive position of the firm with respect to the market, (4) cost of reaching the segment, and (5) __________.
A)compatibility with the organization's objectives and resources
B)potential of a marketing action to reach a segment
C)similarity of needs of potential buyers within a segment
D)difference of needs of buyers among segments
E)potential for increased profit

Question

Quizplus · Accepted Answer

The fifth criterion for selecting target segments is usually compatibility with the organization's objectives and resources. This means that the segment should align with the company's goals and vision, and the company should have the necessary resources to effectively market to and serve that segment.

Five General Criteria Are Often Used to Select Target Segments