A market-product grid is a framework to relate
A)total estimated expenses for each product sold to each market segment.
B)total anticipated revenue for each product-market segment combination.
C)total anticipated profit for each product sold to each market segment.
D)the market segments of current buyers to relative market share compared to the largest competitor.
E)the market segments of potential buyers to products offered or potential marketing actions by an organization.

Question

Quizplus · Accepted Answer

A market-product grid is a framework that helps organizations to identify potential market segments and the products or marketing actions that could appeal to those segments. Therefore, the best choice is E - the market segments of potential buyers to products offered or potential marketing actions by an organization. A market-product grid includes a list of potential target markets (vertical axis) and a list of products or product lines (horizontal axis). By analyzing how different products may meet the needs of different market segments, organizations can better tailor their marketing efforts and maximize their sales potential.

A Market-Product Grid Is a Framework to Relate