The axes on a perceptual map are
A)sales and profitability.
B)two product attributes, ranging from high to low on that attribute.
C)market share and market growth rate.
D)product variety and profitability.
E)customer perceptions of the firm's product versus the brand of the firm's principal competitor.

Question

Quizplus · Accepted Answer

Perceptual maps typically plot two product attributes on their axes, ranging from high to low on that attribute. This helps visualize how products are perceived by customers in comparison to competitors.

The Axes on a Perceptual Map Are