To effectively position a product or brand, companies take four steps: (1) __________; (2) discover how target customers rate competing products or brands with respect to critical attributes; (3) discover where the company's product or brand is on these attributes in the minds of potential customers; and (4) reposition the company's product or brand in the minds of potential customers.
A)decide whether to keep or delete the market segment that your product offering targets
B)identify the competitors' brands that make up the consideration set
C)identify the important attributes for the product or brand class
D)create a marketing plan based on customers' perceptions
E)identify market niches that were not selected during the market segmentation process

Question

Quizplus · Accepted Answer

The first step in positioning a product or brand is to identify the important attributes for the product or brand class. This is essential to understand what customers value and what attributes need to be focused on in order to effectively position the product or brand. The other options are not relevant to the positioning process.

To Effectively Position a Product or Brand, Companies Take Four