A publishing company sponsors an informal one-time-only session with seven college instructors who use a given principles of management textbook. The instructors meet with a moderator who asks their opinions about the textbook, its instructor's manual, its PowerPoint slides, and its video and written cases. This is an example of
A)a jury of executive thought.
B)a consumer panel.
C)an information forum.
D)a focus group.
E)a depth interview.

Question

Quizplus · Accepted Answer

This is a classic example of a focus group, where a small group of individuals is brought together to provide feedback and opinions on a particular product or service. In this case, the college instructors are giving their thoughts on the management textbook and its accompanying materials. The other options (A, B, C, and E) are not as relevant to this scenario.

A Publishing Company Sponsors an Informal One-Time-Only Session with Seven