Questionnaire data refers to
A)the facts and figures obtained by observing people about their attitudes, awareness, intentions, and behaviors.
B)the facts and figures obtained by analyzing people's brain waves as consumers complete surveys about their geodemographics, ethnographics, and behaviors.
C)psychographic data obtained by asking people unbiased questions about their age, occupation, and income.
D)the facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors.
E)any type of information about a consumer obtained through nontechnological methods.

Question

Quizplus · Accepted Answer

Questionnaire data refers to the facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors. This type of data is typically collected through survey questionnaires, in which respondents are asked a set of standardized questions about their opinions, beliefs, and behaviors. This type of data can be used to gain insights into consumer behavior, preferences, and motivations.

Questionnaire Data Refers to