What type of marketing research method is most likely being applied with observers behind a one-way mirror watching a discussion among people about topics of interest to marketers?
A)individual interview
B)questionnaire data
C)social network
D)information panel
E)focus group

Question

Quizplus · Accepted Answer

This is a classic example of a focus group, where a group of individuals are brought together to discuss topics of interest to marketers. The observers behind the one-way mirror are conducting qualitative research to gain insights into the attitudes, opinions and feelings of the participants.

What Type of Marketing Research Method Is Most Likely Being