When Procter & Gamble acquired the Old Spice brand, it decided to reposition the brand by using a different advertising message to see whether its sales would increase. The new advertising message is the __________ in this marketing experiment.
A)dependent variable
B)extraneous variable
C)constraint
D)independent variable
E)error variable

Question

Quizplus · Accepted Answer

The new advertising message is the independent variable because it is being manipulated by the company to see if it has an effect on sales. The dependent variable is the sales of Old Spice, which is being measured to determine the impact of the new advertising message. Extraneous variables are other factors that may affect sales but are not being manipulated or measured in this experiment. Constraints are limitations or restrictions that may affect the experiment, and error variables are mistakes or unforeseen issues that may impact the results.

When Procter & Gamble Acquired the Old Spice Brand, It