Marketing drivers are used with which of the four Ps?
A)product, price, place only
B)product, promotion, people only
C)product features only
D)product features and price only
E)product's features, price, or promotion

Question

Quizplus · Accepted Answer

Marketing drivers can be used with any of the four Ps - product, price, place, and promotion. They are strategies or tactics that organizations use to influence consumer behavior and drive sales. These drivers can include a product's features, its price point, or its promotional messaging, among other factors. Therefore, the best choice is E, which includes all three marketing drivers - features, price, and promotion.

Marketing Drivers Are Used with Which of the Four Ps