Consider how marketing researchers and managers use information technology to turn information into marketing actions. Using this platform, marketers can use sensitivity analysis to ask _____________ to determine how hypothetical changes in product or brand drivers.
A)"what if" questions
B)results-oriented questions
C)data warehouse questions
D)internal data questions
E)buying behavior questions

Question

Quizplus · Accepted Answer

Sensitivity analysis allows marketers to ask "what if" questions to determine how changes in product or brand drivers will affect marketing outcomes. The other answer choices are not directly related to sensitivity analysis or the use of information technology in turning information into marketing actions.

Consider How Marketing Researchers and Managers Use Information Technology to Turn