Consider how marketing researchers and managers use information technology to turn information into marketing actions. Their work is also creating a new field of marketing research that focuses on
A)external data sources.
B)data visualization.
C)data warehouse presentations.
D)internal data source coding.
E)data maximization.

Question

Quizplus · Accepted Answer

Data visualization is the process of representing information visually to aid in understanding patterns and trends. Marketing researchers and managers use various tools and software to analyze data and create visualizations, such as graphs, charts, and dashboards, to make informed marketing decisions. This field is known as visual marketing research and is becoming increasingly popular with the growing availability of data and advancements in technology.

Consider How Marketing Researchers and Managers Use Information Technology to Turn