Consider how marketing researchers and managers use information technology to turn information into marketing actions. Marketing managers must use the combination of data, technology, and analytics to convert the data into useful information that will answer marketing questions and lead to effective marketing actions. Organizations that accomplish this successfully are often referred to as
A)an external data source specialist.
B)a results-oriented enterprise.
C)an intelligent enterprise.
D)an internal data source user.
E)an information entrepreneur.

Question

Quizplus · Accepted Answer

Organizations that successfully use data, technology, and analytics to convert data into useful information are referred to as intelligent enterprises. They can use this information to answer marketing questions and make effective marketing decisions.

Consider How Marketing Researchers and Managers Use Information Technology to Turn