If a marketing manager queries a marketing information system to determine the effect of three different levels of price for a new product, he is using
A)action analysis.
B)an environmental scan.
C)a problem search.
D)situational analysis.
E)sensitivity analysis.

Question

Quizplus · Accepted Answer

The marketing manager is using sensitivity analysis to determine the effect of different price levels on the product. Sensitivity analysis involves testing different scenarios to see how sensitive results are to changes in variables, in this case, the price of the new product.

If a Marketing Manager Queries a Marketing Information System to Determine