Consider how marketing researchers and data scientists use information technology to turn information into marketing actions. The challenge facing managers is not data collection or even storage but how to
A)leverage external data sources.
B)effectively leverage results without excessive data generation.
C)avoid the use of data warehouses.
D)efficiently transform the huge amount of data into useful information.
E)match buying queries to relevant outputs.

Question

Quizplus · Accepted Answer

Marketing researchers and data scientists use various tools and techniques to collect data from multiple sources, including social media, CRM systems, and other external sources. However, the real challenge is to transform this huge amount of data into meaningful insights and actionable recommendations. Data scientists use advanced analytics tools and techniques such as predictive modeling, data mining, and machine learning algorithms to extract insights from data and create marketing actions based on these insights. Therefore, the most important challenge facing managers is to efficiently transform the massive amounts of data into useful information that can guide marketing actions.

Consider How Marketing Researchers and Data Scientists Use Information Technology