GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?
A) product customization
B) product extension
C) product adaptation
D) product invention
E) product integration

Question

Quizplus · Accepted Answer

This is an example of product extension, where the same product is sold in multiple countries without significant changes, as customers use it in the same way globally.

GlaxoSmithKline PLC of Great Britain Makes Breathe-Right Nasal Strips