The primary reason companies have placed an emphasis on buying from minority- and women-owned suppliers and vendors is
A)new federal government regulations require it.
B)they can help a firm meet or exceed its objectives in sales, profits, or customer satisfaction.
C)it is the socially responsible thing to do.
D)it can attract new target markets.
E)these companies will work harder for less money.

Question

Quizplus · Accepted Answer

Companies may choose to engage with minority- and women-owned suppliers and vendors because it aligns with their business goals and can help them achieve objectives such as increasing sales, profits, or customer satisfaction. It is an intentional strategy to gain competitive advantage and differentiate themselves in the market. While social responsibility and diversity may also be factors, the primary motivation is often related to business outcomes.

The Primary Reason Companies Have Placed an Emphasis on Buying