Organizational buying behavior is
A)the action a person takes in purchasing and using products and services, including the mental and social process that come before and after the action.
B)the decision making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers.
C)purchase behavior based upon derived demand.
D)determining what to purchase and the quantity to purchase based upon the derived supply.
E)the process that organizations use to purchase the raw materials and tools used in the manufacturing of a product.

Question

Quizplus · Accepted Answer

Organizational buying behavior refers to the decision-making process that organizations use to establish the need for products and services, identify and evaluate alternatives, and make the final purchase decision. Option A refers to individual consumer behavior, option C refers to demand for products based on market factors, option D is not a relevant concept, and option E only refers to a specific type of organizational buying behavior. Therefore, B is the best choice.

Organizational Buying Behavior Is