Scanning memory for previous experiences and also exploring the external environment represent which stage of the consumer purchase decision process?
A)purchase decision
B)information search
C)problem recognition
D)alternative evaluation
E)financial consideration

Question

Quizplus · Accepted Answer

Scanning memory and exploring the external environment are part of the information search stage of the consumer purchase decision process. Problem recognition involves recognizing a need or desire for a product, while alternative evaluation and financial consideration occur after information has been gathered during the information search stage. The purchase decision stage involves actually making the decision to buy the product.

Scanning Memory for Previous Experiences and Also Exploring the External