Perceiving a difference between a person's ideal and actual situations big enough to trigger a decision represents which stage of the consumer purchase decision process?
A)purchase decision
B)information search
C)problem recognition
D)alternative evaluation
E)option identification

Question

Quizplus · Accepted Answer

The stage described in the question is problem recognition, where the consumer realizes a discrepancy between their ideal situation and their actual situation, and identifies a need or desire to resolve the issue. The other options listed in the question do not match the scenario described.

Perceiving a Difference Between a Person's Ideal and Actual Situations