Jamie goes shopping with a friend and notices her friend's durable ripstop nylon wallet. She thinks of her own worn wallet and realizes she needs a new one. In which stage of the consumer purchase decision process was Jamie when she had this realization?
A)information search
B)problem recognition
C)purchase behavior
D)alternative evaluation
E)prepurchase cognition

Question

Quizplus · Accepted Answer

Jamie's realization that she needs a new wallet indicates that she is in the problem recognition stage of the consumer purchase decision process.

Jamie Goes Shopping with a Friend and Notices Her Friend's