An example of a marketer-dominated source of information consulted during an external search would include
A)previous ownership of a product.
B)a Better Business Bureau rating.
C)a product display in a retail store.
D)a consumer program on talk radio.
E)your mother.

Question

Quizplus · Accepted Answer

A product display in a retail store is a marketer-dominated source of information. It is controlled by the marketer and is designed to showcase the product and its features.

An Example of a Marketer-Dominated Source of Information Consulted During