The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is referred to as
A)a negative antecedent state.
B)perceived risk.
C)temporal uncertainty.
D)spatial uncertainty.
E)a positive precedent state.

Question

Quizplus · Accepted Answer

Perceived risk refers to the anxiety or uncertainty felt by a consumer about purchasing a product because they cannot predict the outcomes and believe there may be negative consequences. Negative antecedent state refers to the negative emotions or mood of a consumer before a purchase, while temporal uncertainty refers to the uncertainty about when to make a purchase, and spatial uncertainty refers to the uncertainty about where to make a purchase. Positive precedent state refers to the positive emotions or mood of a consumer before a purchase.

The Anxiety Felt Because the Consumer Cannot Anticipate the Outcomes