If you read the chapters from your marketing textbook the night before this test and still could not remember several of the correct marketing terms, you may be experiencing
A)selective retention.
B)selective comprehension.
C)selective exposure.
D)selective perception.
E)subliminal perception.

Question

Quizplus · Accepted Answer

Selective retention refers to the tendency of individuals to remember some messages or information based on their interests, attitudes, or past experiences, while forgetting others. In this case, the person may have encountered the marketing terms while reading the textbook but failed to retain them due to various factors such as lack of relevance or interest.

If You Read the Chapters from Your Marketing Textbook the Night