When Kia Motors offered a 10-year, 100,000-mile warranty for its Kia Soul automobile, its strategy was to reduce consumers' __________ and encourage purchases.
A)behavioral learning
B)cognitive learning
C)brand loyalty
D)perceived risk
E)postpurchase dissonance

Question

Quizplus · Accepted Answer

The 10-year, 100,000-mile warranty offered by Kia Motors was aimed at reducing consumers' perceived risk when purchasing the Kia Soul automobile. This is because a longer warranty period can increase consumers' confidence in the product, making them feel less likely to experience post-purchase dissatisfaction or regret.

When Kia Motors Offered a 10-Year, 100,000-Mile Warranty for Its