Many University of Florida students, fans, and others view themselves part of "Gator Nation," the name of the __________ given to supporters of the University of Florida's educational and athletic programs.
A)VALS type
B)aspiration group
C)social class
D)brand community
E)market segment

Question

Quizplus · Accepted Answer

"Gator Nation" is a term used to refer to a brand community of individuals who support the University of Florida's educational and athletic programs. They have a shared interest in the brand and engage in activities related to it, such as attending games and purchasing merchandise. Therefore, choice D, brand community, is the best answer.

Many University of Florida Students, Fans, and Others View Themselves