When Citizen, a watch company, uses a spokesperson such as football player Eli Manning to promote its Eco-Drive watches, it believes he is __________ who can influence the purchase decision of its target market.
A)an opinion leader
B)a product champion
C)an innovator
D)a BzzAgent
E)a rainmaker

Question

Quizplus · Accepted Answer

An opinion leader is an individual who has the ability to influence the opinions and purchase decisions of others within their social network or community. In this case, Citizen believes that Eli Manning, as a well-known football player, has the ability to influence the purchase decision of its target market through his status as an opinion leader.

When Citizen, a Watch Company, Uses a Spokesperson Such as Football