In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to read national newspapers?
A)Experiencers
B)Thinkers
C)Believers
D)Strivers
E)Makers

Question

Quizplus · Accepted Answer

According to the VALS framework, thinkers are characterized as being reflective and intellectual individuals who have a high level of education and are interested in politics and current events. They are likely to read national newspapers to stay informed and up-to-date on news and politics.

In the VALS Framework, Each Consumer Segment Exhibits Unique Media